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All four
Diploma level courses have the following in common: To prepare candidates
for the ICSA Diploma in Business Practice examination by concentrated, directed,
distance learning courses of twelve weeks covering the complete syllabus.
METHOD:
By directed reading; by specially written distance learning notes from
Campbell's College; by completing past exam questions on a weekly basis and
their quick return including a marking code; by phone availability as agreed
between candidate and lecturer.
Please
note, the brief summaries given below are to give you an indication of how
the courses are organised and do not include everything covered in the
notes.
ENROLMENT FORM
CASE
STUDY: with all courses we send out guidance on preparing for the case study
element. This is sent by email about 5 weeks before the exam.
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DiBuP Business Strategy and
Planning
Lecturer:
Alan Campbell
Text book provided:
ICSA manual: Business Strategy and planning
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Mailing One:
Introduction to the exam -Strategy models, Mission, stakeholder
expectations, strategy in organisations, Ideas and examples (including Green
and Black - you will receive a free chocolate bar with mailing one of this
course!).
Mailing Two: Analysing
external environment and internal resources, environmental analysis,
Strategic tools, including - STEP, Scenario planning, product life cycles,
Kenichi Ohmae's three C's, Porter, Four Links, Boston Matrix, Ansoff Matrix,
SWOT, Kay, Hamel & Prahalad
Mailing Three:
Planning, resource planning, planning techniques, Management by objectives,
Business plans
Mailing Four: Change,
Corporate Culture, change theories, Lewin's change programmes, Kotter's
change model, learning organisations, Handy, Mintzberg, Drucker.
Past questions:
With each mailing we
will include sample examination questions relating to the subjects. We
suggest that at the end of each week you attempt one question we set. Use
whatever system you wish i.e. examination conditions, model answers or open
book. The only requirement we would set is a request that it be no longer
than the type of answer you would provide in an examination.
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DiBuP
Business Law in Practice
Lecturer: Vivien
Campbell
Text book provided: The
ICSA manual: Business Law in Practice- by Tom Mortimer.
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Mailing One: Business
Transactions - Contract and Agency Contract.
Read
sample pages (pdf updated June 2010)
Mailing Two:
Stakeholder Relations - Companies, Aspects of employment law
Mailing Three:
Conducting Business Ethically - civil liability, criminal liability,
intellectual property
Mailing Four: Company
Compliance and Managing risk - compliance, tax, competition law, managing
risk
Past questions:
With each mailing we
will include sample examination questions relating to the subjects. We
suggest that at the end of each week you attempt one question we set. Use
whatever system you wish i.e. examination conditions, model answers or open
book. The only requirement we would set is a request that it be no longer
than the type of answer you would provide in an examination.
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DiBuP Marketing
Lecturer: Jennifer Rose
Text book provided: The
ICSA manual: Marketing
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Mailing One: The
marketing environment- customer needs/wants, product, sales, development of
marketing and consumerism, overseas, ethics. Market identification- role and
scope of marketing intelligence, market research, evaluation of data and
choice of target markets.
Mailing Two: The
marketing mix - people, physical evidence and process management, services,
product, price, place, promotion.
Mailing Three:
Marketing communications - process model, building relationships, buyer
behaviour, promotional mix
Mailing Four: Marketing
strategy and planning - as part of overall plan, audit - PESTLE, Porter,
SWOT,, setting objectives, budgets and finance.
Past questions:
With each mailing we
will include sample examination questions relating to the subjects. We
suggest that at the end of each week you attempt one question we set. Use
whatever system you wish i.e. examination conditions, model answers or open
book. The only requirement we would set is a request that it be no longer
than the type of answer you would provide in an examination.
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CeBuP Business
Finance
Lecturer: Jim Skinner
Text book provided: The
ICSA manual: Business Finance
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Mailing One: Users of
Accounting Information, Profit & loss, Balance sheet, Annual report, fixed
assets, cash flow
Mailing Two: Internal
and external finance, cost of capital, working capital, financial gearing
Mailing Three: Marginal
costing, cost/volume profit, transfer pricing, pricing decisions, accounting
ratios, the three E's: economy, efficiency and effectiveness
Mailing Four:
Budgeting, fixed and flexible budgets, standard costing and variances,
investment appraisal.
Past questions:
With each mailing we
will include a mock exam which should be attempted and sent to Jim for
marking.
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